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The Candy Store London – Launch Reminder

“On Friday September 21st, the doors will open to London’s new dedicated streetwear spot The Candy Store. The store will stock the best in independent streetwear from highly sought-after brands that aren’t readily available in London – including The Hundreds, Diamond Supply Co., HUF, 10.Deep, Mishka, Benny Gold, REBEL8, The Quiet Life, Acapulco God and more.

Candy already have one store in Birmingham, with a long standing history in the city, and are looking to make their mark on London with their second location.

The store was designed by the Wilson Brothers who also put together local stores Foot Patrol and Supreme.

The store officially opens on Friday September 21st at 10am, with a day of opening celebrations.

There will also be an opening party which will take place at the store from 7pm next Thursday September 20th. The line up includes UK scene selector, Piff Gang DJ and Bump resident Motive, fast-rising Londoner Darq E Freaker who recently worked on the Danny Brown smash ‘Blueberry’, and Rinse FM legend/Eglo Records boss Alexander Nut.

There will of course be plenty of drinks to be sunk on the night, in the company of good people and good music.”

You can find them at:

House of Innovation

Nike+ House of Innovation at Selfridges

Last week Nike launched their House of Innovation within London’s Selfridges store.

The House of Innovation is set to occupy the Ultra Lounge for the next month and as the name might suggest is a showcase of the brand’s latest performance based technology.

As well as a solid offering of the brands NSW apparel collection visitors will be able to get a look at some of the performance led apparel that will be sported by the USA national team during the London 2012 games later this month.

The two main elements of the space are the continued campaign of the Fuelband and the new Nike+ ESP footwear which tracks your movements in the gym or on the basketball court through drills and tests. People who aren’t ready to drop £200 on a pair of trainers can have all their questions answered by trying out the footwear and competing against all the other visitors who’ve participated.

Without a doubt the most exciting part of the space for us are the Volt Flyknits nestled quietly in the corner, set for release on 27th July. Each week following will see a new colour way of the Flyknit being released at the space. Word even has it there could be a Selfridges exclusive or two in there as well.

The Nike+ House of Innovation is currently open daily until 12th August at the Selfridges Ultra Lounge, Oxford Street, London.

Meet 50 Cent

o2 launches SMS headphones by 50 Cent

Last week saw O2 launch their new SMS Audio headphones collection with 50 Cent and this week will see the rapper signing pairs in a special event at London’s O2 Arena on Thursday 12th July from 5-7pm.

50 has worked on the collection aiming to offer a quality pair of headphones for everybody saying “Music is my passion and it was important to me to create products that provide listeners with a first-class audio experience.”

The collection consists of three headphones, the STREET by 50 in-ear offers an ergonomically designed in-ear earphone featuring professionally tuned drivers and a reinforced cable as well as full device control for on the move ease-of-use. The STREET by 50 over-ear headphones are a wired headphone with professionally tuned 40mm drivers to deliver crisp, clean sound, enhanced bass and passive noise-cancelling capabilities. The centre piece of the collection comes in the form of the SYNC by 50 headphones, the only wireless headphones to incorporate full on-boar controls. Up to four listeners can simultaneously listen from a single source using the included 3.5mm wireless transmitter.

The headphones are currently on sale at the O2 store inside the O2 Arena and online from the O2 website. (direct link). If you are looking to buy the headphones and have them signed by 50 Cent they should be bought no later than 10th July, allowing for 2 days delivery time. As stated above the headphones will still be available in store at the O2 Arena on Wednesday and Thursday in limited numbers. To get your headphones signed by 50 you have to have bought them from O2 and provide proof of purchase.

Meet 50 Cent and get him to sign your SMS Audio headphones this Thursday 12th July at the O2 Arena from 5-7pm.

Converse Represent

Converse Represent at 100 Club

Converse are gearing up for a series of shows at London’s legendary 100 Club at the end of the month.

The Represent shows will see 45 artists play the intimate Oxford Street club over 9 nights. The UK Subs, Paul Weller, SBTRKT and Santigold are all due to play shows.

For more details and the chance to win tickets to the shows head HERE. The full line-up is below…

July 30 – Plan B, L Marshall, Jacob Banks, Yuna
July 31 – UK Subs, Discharge, Anti-Nowhere League, Goldblade, Ed Tudor Pole, Dumbjaw
August 1 – Paul Weller, Spiritualized, Japandroids, 2:54, Towns
August 2 – Very Special Guest, The Bots, Savages, Swiss Lips
August 6 – SBTRKT, Rudimental, John Talabot, Man Without Country
August 7  Santigold, Django Django, Best Coast, Citizens!, Friends
August 8 – Toots & the Maytals, Natty, The Heatwave, Janice Graham Band
August 9 – Overkill, Pulled Apart By Horses, The Safety Fire, Wet Nuns
August 10 – Nas, Kano, Speech Debelle, Spoek Mathambo, Children Of The Night
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Nike Air Max 95 ‘London’ @ JDSports

Sportswear retailer JDSports have teamed up with Nike to work on a brand new colourway of the infamous Air Max 95 model, inspired by the UK capital’s grey aesthetic.

Featuring a Thunder Blue/Metallic Silver colour mix, a signature debossed tongue and a tube-map image on the sole, this ‘London‘ edition of the ’110′ can be found exclusively in-store and online at JDSports now.


Foot Patrol x Converse Pro Leather Pack

Just days ago we showed you the upcoming Foot Patrol x Asics Gel Lyte III and now news of another collaboration, this time with Converse on the Pro Leather model.

This First String release consists of two colourways in total, both made from a soft nubuck leather. The grey Pro Leather Hi is limited to 110 pairs worldwide and is priced at £80, whilst the spearmint Ox low-top is limited to just 40 pairs at £75.

Both pairs release exclusively at Foot Patrol from tomorrow.

Puma Yard

Puma Yard London

The Puma Yard is coming to London next month and judging by these drawings it’s going to be an amazing place to be during the 17 days and nights it’ll be open offering a melting pot of sports, music and lifestyle activities.

The theme of the Puma Yard is positively Jamaican which comes as no real surprise due to the brands long-standing relationship with the Jamaican national team and the fastest man on Earth, Usain Bolt. Some of the graphics you will see below are particularly ‘to di world’ inspired, hopefully he does well as thoughts of all eggs and one basket come to mind.

From 27th July the 479,170 sq. ft Puma Yard will be open to the public with free access to the Puma Social Club and the outdoor Back Yard. The Back Yard will feature Kingston inspired food stalls serving authentic Jamaican cuisine, a beach bar and live music/entertainment from the likes of Groove Armada and Professor Green. Giant TV’s will also be streaming the Olympics coverage live throughout the events. You’ll also get the chance to test your speed against the record setting 9.58 run of Usain Bolt at the Puma Speed Test.

The Puma Yard will be open from Friday 27th July – Sunday 12th August at The Boiler House, The Old Truman Brewery, Brick Lane London. If you want to get involved in the action head over to

Go Skateboarding Day

Go Skateboarding Day – London

To celebrate this year’s Go Skateboarding Day Slam City have got together with Supra to host an evening of London based skating.

You can join Supra skater Lucien Clarke and the Slam City family at Slam City Covent Garden from 16.30 this Thursday before heading out and hitting some spots on the way to Kennington Bowl.

There’s prizes, drinks and skating til sunset.


Foot Patrol x Asics Gel Saga – First Look

Since their relaunch in 2010, London’s leading sneaker boutique Foot Patrol have been involved in a number of collaborative ventures with the likes of adidas, Fila and Le Coq Sportif.

Equally, over the last few years Asics have produced a range of quality, retailer SMU’s with stores such as Patta, 24 Kilates and Hanon, most of which have been sold out of Foot Patrol’s Soho location.

Accordingly, it only seemed a matter of time before the pair worked on a collaborative shoe together…….and here it is. The Gel Saga is the model of choice, finished in a premium tan suede with royal accents and white lacing.

Although no official release date has been confirmed as of yet, the Foot Patrol x Asics Gel Saga is slated to release sometime in the September/October months.

New Era Stratford 442

New Era Stratford City – Official Store Opening

Earlier today, American headwear giants New Era celebrated the official opening of their fourth major retail location in Europe, situated in the new Westfield shopping centre in Stratford, East London.

Launching in a prime location just ahead of the 2012 Olympic Games, the New Era Stratford City space is set to be the company’s largest grossing store by the end of the first year. Alongside the staple MLB, NFL, NHL and NBA lifestyle licenses/products, the 1800 square foot store will also offer exclusive, limited edition products for the UK market.

New Era Stratford City
126 The Street
Stratford, London
E20 1EN