Nestled in the backstreet’s of Hoxton, a stones throw from the fashion melting pot that is Shoreditch High Street, lies one of London’s premier fashion boutiques, The Goodhood Store.
Founded in late 2007, the store started as a self-funded project offering ‘selected styles for the independent mind’. Initially focused on supplying men’s footwear and clothing as well as accessories, homewares and artwork, the store has since expanded downward into the basement allowing for new space dedicated to both men’s and women’s fashion.
Supporting the retail space is the Goodhood webstore, which has garnered vast international popularity in recent years securing its place as an industry leader in global fashion. Additionally, the adjacent Goodhood Workshop houses the stores offices and an exhibition space.
Part of the store’s appeal is due to their sterling brand list including some of the world’s most sought after brands. Clothing is supplied by the likes of Junya Watanabe MAN, Unrivaled and YMC as well as footwear and accessories from Opening Ceremony, Quoddy, Super and Pendleton amongst others. Additionally, the stores collaborative exploits with Paul Smith’s R. Newbold range, now in its fourth year, continue to produce quality, well engineered garments which clearly demonstrate the Goodhood aesthetic season after season.
Everything about The Goodhood Store oozes an effortless style and originality, from the store aesthetic to the brand roster to the guys that run it and I personally consider Goodhood one of the coolest stores in the UK, if not Europe as a whole. For anyone visiting London looking for the best stores on offer there is definitely something wrong if Goodhood is not in your top three.
The Goodhood Store
41 Coronet Street